Our story

We used to be pretty smug about how much of our plastic waste went into our recycling bin.

But then we found out just how little was actually getting recycled.

Between you and me, the What Plastic crew aren't exactly massive eco-warriors. In fact, we’re pretty lazy. That's why we think people shouldn't have to go miles out of their way to do something good for the environment.

It's also why we champion making small changes that are sustainable. It's what we try to do ourselves - introducing products one at a time until each one becomes a habit - and you know what? It really works.

When we started researching plastic-free products in earnest, we found that there were all sorts of options out there that we just didn't know about before. Many of them even turned out to be better than the stuff we'd been using for years.

So we set ourselves the challenge of bringing plastic-free products to people who might otherwise be wary of them, or who might never have even heard of them in the first place.