Product spotlight: Coir scrubbing brush


A coir (coconut fibre) washing-up brush.

Coir is the natural fibre found between the internal shell of the coconut and the outer husk. You’ve probably come across it before in the form of doormats.

It’s naturally bacteria resistant and stays stiff yet non-scratch when wet. To make the brush, coir fibres are twisted around a rust-proof metal wire with a loop on the end for hanging it up to drain.

coconut brush vs plastic scourer

Coconut brush vs plastic scourer


You know those washing-up scourers people use? They’re actually made of plastic. They can’t be recycled and, every time you use them, they shed microplastics that get washed down your drain. Our water treatment systems simply can’t catch all of the microplastics that end up in sewage, and so tonnes of these particles inevitably get washed out to sea.


In your kitchen is the obvious place to start. We find that, although they feel spiky when dry, these brushes are actually incredibly gentle on some of the pots and pans we’re most precious about, making them perfect for scrubbing stuck-on food off your dishes without scratching them.

They’re also super handy for cleaning things outside the kitchen department. Scrubbing soap scum (try saying that quickly!) off your bathroom sink is a walk in the park with one of these babies!


Just scrub away! If the odd strand washes off your brush, don’t worry – it’s 100% natural and therefore biodegradable. This means that once your brush has reached the end of its life, the bristles can be composted and the metal sent for recycling.


These coconut scrubbers are made by LoofCo, who are also the brand behind our loofah washing-up pads, hence their name (loofah + coconut = LoofCo). The materials used to make these products are farmed sustainably or sourced from waste fibres from the food industry that would otherwise be thrown away or burned. The products are certified vegan, are fully compostable / recyclable, and are produced ethically in Sri Lanka and Egypt.